What Is NLP and How It Helps Build Confidence in Coaching

NLP, or Neuro-Linguistic Programming, is a powerful method used in coaching to help people break free from limiting beliefs, shift mindset patterns, and build lasting confidence. It focuses on how our thoughts (neuro), language (linguistic), and behaviours (programming) work together to shape our experience — and how we can change them to achieve more empowering outcomes.

NLP originated in the 1970s, developed by Richard Bandler and John Grinder. They studied top therapists of the time, including Virginia Satir and Milton Erickson, to understand how effective change happens. Their goal was to create a framework that could be used to model successful behaviours and replicate personal excellence — and that’s exactly what NLP continues to do today.

In coaching sessions with Chloe, we use NLP techniques to help her reconnect with her natural confidence. Through tools like reframing, anchoring positive states, and exploring the language of her inner dialogue, Chloe began to shift the way she saw herself. What once felt like fear and self-doubt became self-belief and action.

NLP offers more than insight — it provides practical, repeatable strategies for creating real transformation. Whether you're struggling to speak up, make a change, or feel worthy of success, NLP can help you rewire your thinking and step into the confident version of yourself that’s already within.

Begin your confidence journey